Why It's Time for BMW to Unleash a Manual M240i: A Throwback to Pure Driving Joy
There’s a visceral thrill that comes with driving a manual transmission car - the tactility, the control, and the sheer involvement in the act of driving. For too long, enthusiasts yearning for this pure driving experience have been sidelined, especially in the luxury coupe segment. That’s precisely why BMW’s decision to introduce a manual version of the Z4 M40i sets the stage for a thrilling proposition that’s hard to ignore: a manual M240i.
The introduction of the manual "Handschalter" Z4 M40i has reignited the conversation around manual transmissions within BMW's lineup. With the B58 inline-six engine already proving its compatibility with a six-speed manual in the Z4, the question begs - why not extend this joy to the new G42 BMW 2 Series, and more specifically, its M240i model?
The Market Craves a Manual M240i
Consider the position of the BMW M240i - starting at $49,700 in the US, it’s positioned just right for enthusiasts who balk at the G87 M2’s premium. The market for a sub-$50k manual coupe from a premium automaker is ripe, yet surprisingly underserved. While options like the Miata, GR86, or Mustang fill this space, they fall short in offering the refined, tech-forward experience found in the new 2 Series that many enthusiasts seek. The M240i, with a manual transmission, could cater to this untapped demand, providing a bridge for fans of the brand, including those upgrading from older M2 models, seeking modern amenities without compromising the engaging driving experience of a manual gearbox.
Moreover, the decision by BMW to develop a manual version for the Z4 – a niche model – highlights that even with the additional R&D, there’s business logic in catering to manual transmission enthusiasts. Applying this logic, transitioning a similar manual setup to the 2 Series could spell success.
A Transmission Worthy of Enthusiasts
The six-speed manual developed for the Z4 M40i has demonstrated that BMW can indeed create a engaging, refined manual gearbox suitable for its high-performance engines. The revamped six-speed gearbox, tailored for the B58B30O1’s outputs, received praise for its short throws and smooth engagement. This development presents BMW with an unprecedented opportunity to extend this engaging driving experience to the M240i, enriching its appeal amongst driving purists and potentially opening doors to new customers drawn by the prospect of a more engaging driving experience.
The Clock is Ticking for Manual Transmissions
The era of manual transmissions is closing. With automotive trends increasingly moving towards electrification and automated driving technologies, the window for introducing new manual models is narrow. Senior BMW executives have even implored enthusiasts to "buy a manual M car while you still can," underscoring the urgency for BMW to enrich its manual transmission offerings, particularly in enthusiast-geared models like the M240i.
A Call to Action for BMW
We find ourselves at a crossroad, where the demand for engaging, manual transmission cars is palpable among enthusiasts, yet the supply remains frustratingly rare. The M240i, with its perfect blend of performance, sophistication, and price, stands as the ideal candidate to receive a manual transmission. It’s more than just a business decision; it’s a nod to the enthusiasts who have remained loyal to the brand’s driving ethos. As the automotive landscape evolves, maintaining a connection to the tactile, engaging essence of driving is paramount.
In conclusion, the argument for a manual M240i is not just about offering another transmission option; it’s about reigniting the flame of driving passion that has always been a hallmark of the BMW brand. The ball is in BMW’s court to make a move that could redefine driving joy for a new generation of enthusiasts.
What do you think? Is a manual M240i the key to keep the spirit of driving alive? Share your thoughts in the comments below.