For professional athletes, the thrill of victory is often sweetened with trophies, medals, and sometimes, a shiny new car. In 2024, the BMW Open, a prestigious event marking its 108th edition, elevates the game by offering its champion a reward that marries luxury with cutting-edge technology: a fully electric BMW i5 M60. This high-performance vehicle isn't just any car—it's a statement, one that the winner will make every time they hit the road.
The competition, slated for April 15-21 in Munich, Germany, not only highlights the athletes' prowess but also their environmental consciousness. With €85,605 in prize money and a top prize that surpasses monetary value, the stakes are undeniably high. The BMW i5 M60, with a starting price of €99,500 in its home market, becomes not just a trophy but a beacon of futuristic mobility and style. Enhancements like the Individual Tanzanite Blue Metallic paint and bespoke 21-inch wheels elevate its allure, making it an object of desire for many.
Unveiled with much fanfare by BMW Germany's head, Christian Ach, at the MTTC Iphitos club in Munich, the i5 M60's introduction was a grand affair. Together with tournament director Patrik Kühnen, they showcased a car that exemplifies both luxury and environmental stewardship. This event also highlighted BMW's commitment to electric mobility, as evidenced by the tournament's shuttle fleet, comprising exclusively electric models such as the iX1, iX2, i5, i5 Touring, and the majestic i7.
But the i5 M60 is not the only gem in BMW's crown of athletic rewards. The company has a rich tradition of recognizing sporting excellence with breathtaking vehicles. The end of the MotoGP season sees the fastest qualifier awarded the BMW M Award, with last year's laureate, Ducati rider Francesco “Pecco” Bagnaia, taking home an XM Label Red. It's clear that BMW's connection with the sports world is profound and enduring, offering athletes the ultimate in performance, be it on the track, the field, or the road.
As the 2024 BMW Open approaches, anticipation builds not only for the fierce competition but also for the majestic prize awaiting the champion. The BMW i5 M60 stands as a testament to the marriage of athletic achievement and automotive innovation. For the victor goes not just the spoils, but a vehicle that encapsulates the spirit of victory and the zenith of electric driving pleasure.